Clickthrough Rate

Clickthrough Rate

Lexikon der Economics. 2013.

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  • Clickthrough rate — (CTR) is a way of measuring the success of an online advertising campaign. The clickthrough rate of an advertisement is defined as the number of clicks on an ad divided by the number of times the ad is shown (impressions), expressed as a… …   Wikipedia

  • clickthrough rate — The percentage of visitors to a website who click on a particular banner advertisement Clickthrough rates of 1% or 2% are common for standard nonpersonalized advertisements …   Big dictionary of business and management

  • click-through rate — UK US (also clickthrough rate) noun [C] (also click rate, ABBREVIATION CTR) ► E COMMERCE, MARKETING the number of people who click on an advertisement on a website to go to another website, compared to the total number of people who saw the… …   Financial and business terms

  • Click-through rate — or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions). For example, if a banner… …   Wikipedia

  • AdClick — Clickthrough Rate, Kennzahl für die Messung von Werbebannerkontakten durch Internetuser. Jeder Mausclick auf einen ⇡ Banner wird als A. gewertet …   Lexikon der Economics

  • Facebook — This article is about the Web site. For the collection of photographs of people after which it is named, see Facebook (directory). Facebook, Inc …   Wikipedia

  • Cost per impression — Internet marketing Display advertising Email marketing E mail marketing software Interactive advertising …   Wikipedia

  • Content farm — In the context of the World Wide Web, the term content farm is used to describe a company that employs large numbers of often freelance writers to generate large amounts of textual content which is specifically designed to satisfy algorithms for… …   Wikipedia

  • Taux de clics — Le taux de clics ou CTR (sigle de l’anglais clickthrough rate), en marketing électronique, est un rapport, mesuré en pourcentage, entre le nombre de clics sur une publicité et le nombre d affichages de cette publicité. Par exemple, si une… …   Wikipédia en Français

  • CTR — ● ►en sg. m. ►SPAM ClickThrough Rate. Taux de clics sur un ensemble de bannières de publicité affichées. Plus il est élevé, plus la pub est considérée comme efficace …   Dictionnaire d'informatique francophone

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